Zoho CRM > Leads Management
The Leads module in Zoho CRM helps capture, track, and qualify potential customers from various sources, ensuring no opportunity slips through the cracks.
Key Features
Lead Capture & Source Tracking
Automatically capture leads from website forms, social media, or email.
Track source (e.g., Facebook Ad, Google Form, Website) to measure ROI.
Lead Assignment Rules
Auto-assign leads to sales reps based on territory, product interest, or availability.
Ensures fast response and fair distribution.
Lead Qualification & Scoring
Use criteria (budget, industry, engagement) to prioritize hot leads.
Assign scores automatically using rules to flag sales-ready leads.
Lead Conversion
One-click conversion of leads into:
Contacts
Accounts
Deals
Preserves lead history during conversion.