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Zoho CRM > Leads Management

The Leads module in Zoho CRM helps capture, track, and qualify potential customers from various sources, ensuring no opportunity slips through the cracks.

Key Features 

 Lead Capture & Source Tracking

  • Automatically capture leads from website forms, social media, or email.

  • Track source (e.g., Facebook Ad, Google Form, Website) to measure ROI.

 Lead Assignment Rules

  • Auto-assign leads to sales reps based on territory, product interest, or availability.

  • Ensures fast response and fair distribution.

 Lead Qualification & Scoring

  • Use criteria (budget, industry, engagement) to prioritize hot leads.

  • Assign scores automatically using rules to flag sales-ready leads.

 Lead Conversion

  • One-click conversion of leads into:

    • Contacts

    • Accounts

    • Deals

  • Preserves lead history during conversion.